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[ossig] MDC to rope in RIM, Finas in Creative Commons Drive



MDC to rope in RIM, Finas in Creative Commons Drive


KUALA LUMPUR: The Multimedia Development Corporation (MDC) plans to get
various industry associations involved in the Creative Commons project. 

Its chief executive officer, Badlisham Ghazali, said MDC intends to meet
with industry associations such as the Recording Industry of Malaysia
(RIM) and National Film Development Corporation (Finas) to discuss how
Creative Commons licences can work for local artistes. 

“These licences can provide artistes with a different avenue to enhance
their commercial potential,” said Badlisham who was speaking to the
media at the official launch of Creative Commons here last week.  

Creative Commons is a non-profit organisation that offers flexible
copyright licences for creative works. 

Badlisham said it is timely that Malaysia participates in the Creative
Commons project because the country is starting to develop a rich and
vibrant information society. 

“Malaysia has a large pool of talented people who are unable to make
full use of their creative works. Creative Commons is a simpler way of
protecting the rights of these artistes while they make full use of
their creative works,” he said. 

The Creative Commons project, he said, allows Malaysians to participate
in the development and distribution of content, as well as helps them to
be more recognised in the world arena if their material is shared.  

“For example, a foreign band using a Malaysian song and legally
broadcasting it to the world can promote Malaysia to the world,” he

Badlisham said Creative Commons would not only benefit the arts but
education sector as well. He said more interesting education material
could be easily produced using Creative Commons licensed material. 

“Using such licensed material for education can cut production costs,”
he said. 

Creative Commons chairman Prof Lawrence Lessig said the support for
Creative Commons in Malaysia is the greatest he has seen since its

“The project has been more welcomed outside of the United States because
US artistes either believe in full, absolute protection or no protection
at all,” he said. 

Lessig said existing copyright laws are not suitable for the 21st
century’s “Read-Write” society, in which culture is consumed, created
and shared with the help of digital technology.  

He cited an example of the Read-Write culture in the form of anime music
videos (AMV). “Producers of AMV integrate existing songs and anime to
produce new music videos which are then shared over the Internet. 

“Everyone celebrates creativity as it is made possible by new technology
but this creativity cannot be fully embraced because of rigid copyright

“The solution is not to abolish copyright laws as it is an essential
part of creativity, but to update the laws to suit the 21st century
practices,” said Lessig. 

He said Creative Commons is built on top of existing copyright laws and
is a simpler way for authors and other content creators to control how
freely their works are used by others. 

“It is meant to complement copyright laws, not compete with them,” he
said, adding that the Creative Commons project does not encourage
plagiarism, as suggested by detractors.  

It is the difference between “please use my work and improve on it” and
“I am taking your work but will not credit you,” said Lessig. 

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